Mobile Marketing Benefits

  • Instant results DigDev Michael Richmond
  • Users always carry their mobile phones with them. Most of the time, the user has his mobile phone on as well, which means, he or she receives the message at the very moment it is sent. Even if it is in standby mode, the message is received as soon as the user turns on his mobile device. Hence, mobile marketing techniques are always almost instant.

  • Easy to work with Michael Richmond DigDev
  • Drawing out content for mobile devices, whether it is text, images or video, is simpler and less expensive as compared with the same for desktops or laptops. The mobile medium also makes easier to issue promotions and marketing incentive services to the user. Further, the user can keep the virtual information with him and carry it around till the time he needs to use it.
  • DigDev Michael Richmond: Mass communication made easy
  • Since a lot more people own mobile phones than desktops or laptops, mobile marketing helps the marketer reach a far wider and diverse audience, especially in the more remote regions of the world. Mobile marketing also gives the entrepreneur the advantage of geo-location and sending location-specific messages to users, using GPS and Bluetooth technology.
  • Niche not highly concentrated
  • Mobile marketing is still only being explored, so the niche is still comfortable for any new marketer. This means that he stands a better chance of success with his mobile marketing efforts.
  • Microblogging benefits
  • Mobile users are increasingly using microblogging platforms like Twitter from their mobile phones. This microblogging feature can be very highly beneficial to the marketer.
  • Mobile payment
  • The latest mobile payment facility is very convenient for the users today. Here, users are offered a secure online payment environment, which works via advanced mobile Web systems. This means that the user does not need to cough up physical currency each time he wants to make a mobile purchase or pay a bill online.


DigDev Michael Richmond agrees Mobile Devices Are Our Main Source of Communication

For several years, the demand for smartphones has outpaced other products on the mobile phone market. According to a 2012 survey, around half of U.S. mobile consumers own smartphones. They could account for around 70% of all U.S. mobile devices by 2013; in the 25 to 34 age group, smartphone ownership is so far reported at 62%. For the third quarter of 2011, the NPD Group reported that in the U.S., the proportion of handset sales that were made up of smartphones reached 59% for consumers aged 18 and over.

The European mobile device market, as measured by active subscribers of the top 50 networks, is 860 million. According to an Olswang report in early 2011, the rate of smartphone adoption is accelerating: as of March 2011, 22% of UK consumers used a smartphone, with this percentage rising to 31% amongst 24- to 35-year-olds.

In China, smartphones represented more than half (51%) of all handset shipments in the second quarter of 2012.

In terms of worldwide profit share, smartphones far exceed the share of non-smartphones. According to a November 2011 research note from Canaccord Genuity, Apple Inc. holds 52% of the mobile industry's operating profits, while only holding 4.2% of the global handset market. Similarly, HTC and RIM only make smartphones and their worldwide profit shares are at 9% and 7%, respectively. Samsung, second to Apple at 29%, makes both smartphones and basic feature phones, but does not report separate profit results for the two kinds of devices.

Until the end of November 2011, 27% of all photographs were taken with camera-equipped smartphones, a significant increase from 17% in 2010. For many people, smartphones have replaced Point-and-shoot cameras. A study conducted in September 2012 concluded that 4 out of 5 smartphone owners (85.9 million U.S. users) use the device to shop.

In the third quarter of 2012, one billion smartphones were in use worldwide. Global smartphone sales surpassed the sales figures for older-style phones in early 2013,[4] while the three largest smartphone markets after the first quarter of 2013 are India, China, and the U.S.

DigDev Michael Richmond: Mobile Marketing Puts You In Their Hands...

  • Convenient to use
  • Since the screen size of a mobile phone is small, it limits the scope of content that can be displayed. This makes it convenient for the creators of the content, who can keep it basic and simple. Also, simpler content will adapt itself better to various mobile platforms.
  • Direct marketing
  • The mobile platform interacts directly with users on their mobile phones. This allows for personalized interaction to a large extent. Using this benefit, marketers can even start a direct dialogue with the user, getting instant feedback via SMS.
  • Tracking user response
  • User response can be tracked almost instantaneously. This helps the mobile marketer better understand and analyze user behaviour, thus improving their own standards of service.
  • Huge viral potential
  • Since mobile content can be easily shared among users, mobile marketing can have huge viral benefits. Users invariably share good information and offers with their friends and family, so companies get a lot more exposure with no extra effort.


So what's this all about?

Mobile marketing is marketing on or with a mobile device, such as a smart phone. Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services and ideas.

SMS Marketing
Marketing through cellphones' SMS (Short Message Service) became increasingly popular in the early 2000s in Europe and some parts of Asia when businesses started to collect mobile phone numbers and send off wanted (or unwanted) content. On average, SMS messages are read within four minutes, making them highly convertible.

MMS mobile marketing can contain a timed slideshow of images, text, audio and video. This mobile content is delivered via MMS (Multimedia Message Service). Nearly all new phones produced with a color screen are capable of sending and receiving standard MMS message. Brands are able to both send (mobile terminated) and receive (mobile originated) rich content through MMS A2P (application-to-person) mobile networks to mobile subscribers. In some networks, brands are also able to sponsor messages that are sent P2P (person-to-person). Good examples of mobile-originated MMS marketing campaigns are Motorola's ongoing campaigns at House of Blues venues, where the brand allows the consumer to send their mobile photos to the LED board in real-time as well as blog their images online.

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